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What is Break-Even Point?

The break-even point is the sales volume at which total revenue exactly covers total costs, producing neither profit nor loss; every unit sold beyond it generates profit.

Break-even analysis answers the most basic question in business: how many units do I need to sell to cover my costs? It separates costs into fixed (rent, salaries, software) and variable (per-unit production or fulfilment) and finds the volume at which revenue equals their sum.

Once below break-even, every additional sale reduces the loss. Once above it, every additional sale becomes pure contribution to profit (minus any incremental variable costs). The lower your break-even, the lower your business risk.

Two levers move it: reduce fixed costs or increase the per-unit contribution margin (price minus variable cost). Cutting fixed costs usually lowers break-even faster than raising prices, because price hikes risk reducing demand.

Formula
Break-even units = Fixed costs / (Price per unit − Variable cost per unit)
Example

A coffee shop with CHF 8,000 monthly fixed costs, a CHF 1.20 variable cost per coffee and a CHF 4.50 selling price needs to sell 2,424 coffees per month to break even.

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Related terms

Frequently asked questions

Should I include my own salary in fixed costs?+

Yes if you work full time. Treating your time as free distorts the calculation and leads to under-pricing.

What is contribution margin?+

Price minus variable cost per unit. It's the cash each sale contributes toward fixed costs and (above break-even) to profit.

How does break-even relate to margin of safety?+

Margin of safety = (Actual sales − Break-even sales) / Actual sales. Above 30% is considered healthy.