Rent, salaried staff, software subscriptions, insurance and accounting fees are all classic fixed costs. They form the baseline that revenue must cover before any profit can emerge. The higher your fixed costs, the higher your break-even point and the more vulnerable you are to demand swings.
Fixed costs are only fixed in the short run. Over months and years, leases end, headcount adjusts and software contracts can be renegotiated. Long-term, almost every cost is variable — but quarterly planning must treat them as fixed.
Reducing fixed costs is the most reliable way to lower business risk. Moving from a leased office to remote work, switching from salaried developers to contractors, or renegotiating a multi-year SaaS deal can all shave thousands off break-even.
A small consultancy with CHF 4,000 office rent, CHF 2,000 admin software and one CHF 6,000/month assistant has fixed costs of CHF 12,000/month — its first CHF 12,000 of contribution every month covers nothing but the lights.